Don't miss out on LinkedIn's new feature
Vertical video has finally come full circle
When I first started doing social media management back in 2022, I remember image posts dominating, and videos on Instagram consistently going "viral."
Now, more and more platforms are trying to piggyback on the success that TikTok has had with capturing attention through vertical video.
Heck, I even remember Netflix trying to do that as well.
I remember them having their own vertical video feed for a while.
Well, I think things have come full circle.
We have Shorts on YouTube, Reels on Instagram and Facebook, vertical video on Reddit.
Even X is going to try to become a video-first platform.
And now, finally, LinkedIn has added a video feed button on mobile.
I personally have enjoyed scrolling through a feed full of business professionals sharing advice, tips, and overall educational content.
I think vertical video on LinkedIn is still pretty early.
If start creating vertical video content for LinkedIn, it will be extremely easy to grab attention and capitalize on all the free reach.
I made the mistake of not going harder in 2022 when creating content on Instagram's Reels.
So I guess the message with this post is that vertical video right now is everywhere.
You don't have to focus on trying to create a ton of different content.
You just have to focus on creating one video and sharing it to all the platforms.
And now that LinkedIn is seemingly embracing vertical video, right now is the perfect time to capitalize on all that potential free attention.
So don't make the mistake of skipping out on posting video to LinkedIn.
You’re still early and you can still build an audience.
And if you're ever on LinkedIn, feel free to connect with me.
I'd love to engage with you over there!