How Coaches and Business Owners Fill their Calendars with Sales Calls using Instagram
It's a pretty simple process most aren't aware of
If you're interested in business, or perhaps operate one yourself, you've likely seen this type of ad in your social media feeds.
If you're already familiar with this lead generation funnel, that's great.
If not, buckle up.
Here’s a breakdown of the funnel, starting from the beginning:
Step 1: Build an Optimized Instagram Profile
Profile Picture: Ensure it's clean and professional. It doesn't need to be overly formal—this isn’t LinkedIn, after all—unless that suits your style.
Bio: Clearly state what you do, why you're credible, and a short call to action.
Call to Action: Include a brief call to action for your link in bio. It could be something free or simply a Calendly link.
Aesthetic Feed: Your Instagram profile should be treated like a business card or storefront. Aim to make it aesthetically pleasing and trustworthy.
Part 2: Choosing the Right Ads
Let's discuss the types of ads you might want to run. There are two main types:
Follower Ads: These are designed to offer value, encouraging people to like the ad and follow you.
Direct Call-Out Ads: These ads target your ideal client, speak directly to their needs, and encourage them to send you a message for more information or follow you to learn more. This type of ad is excellent for filtering out unwanted followers, but it can be more expensive and may not perform as well.
As long as you have step three it’s not super important which ads type you run as long as you are attracting your ideal clients.
Step 3: Convert Traffic into Appointments
This step is crucial.
You can attract all the traffic in the world to your pretty profile, but if you're not converting those visitors or messages into calls, you won't fill your calendar.
This is where an appointment setter comes in.
Your appointment setter should be sending messages to people who:
Like your ads
Send you DMs
Follow you
Typically, these individuals work off a script tailored to your brand's voice.
Their primary goal is to convert this traffic into a call booked on your calendar.
The best appointment setters treat every DM like a casual conversation.
Their aim is to make the the person like you, trust you, and share their pain points with you.
Then they ask the person if they’d like some help solving their pain point (the service you offer) and send them a link to your calendar.
Thanks for reading this one.
This funnel is pretty simple.
A variation of this strategy helped me earn over six-figures online.
Anyways, I hope this helps.
If you have any questions feel free to send me a message here or on Instagram, @isaacjwooden