How to improve your contents performance on Instagram
Overview of new features on Instagram that will drive more engagement
I missed posting last week—apologies for the silence!
We've been busy moving to our new home, which involved a full week of boxing up, unboxing, assembling furniture, and setting everything in place.
We even stayed up till 5AM one morning moving things (shoutout to my brother for helping out the whole time).
Now, we're finally settled in, and my office is up and running again!
There have been so many developments in the world of social media over the past couple of weeks.
Let's dive into a few of the notable ones:
Head of Instagram shares a couple tips on how to improve your content’s performance:
Chief Adam Moserri says that sharing your posts to your stories isn’t a bad thing:
“Posting a Reel to your Stories will help a bit with reach. Usually, for most people, your feed posts get a lot more reach than your Stories, and this is because there’s a ton of Stories inventory, so there’s a lot more competition relative to feed. But it will just generally be additive, so it’s a good practice, as long as it’s not something that annoys your followers.”
He also says that people should consider doing more collaborations with each other:
“In general, the ranking system [for Collab posts] biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”
You can now comment on Instagram Stories:
Instagram is making a big push to encourage engagement on their platform.
I think this edition is pretty fun and it will likely lead to people connecting over your content in better ways.
This can be turned off or on by searching “comments” then clicking “stories” while in your Instagram settings.
You can now use the sticker and text feature in feed posts:
This new feature is really exciting for me.
It means that you can create posts from scratch with ease based off of simple images in your photo gallery.
I personally have been using them to create quote posts on my page.
These posts were all created using this new feature:
To use this new feature, simply create a new post on Instagram, select a photo, and click on the text, image, or sticker options to add what you’d like to your photo.
Other news:
Brazil recently blocked people in their country from using the platform X.
With this recent ban, X users have shifted over to other platforms like “Threads” and “Bluesky (the lesser known Twitter clone).”
Bluesky even reported to add 2 million new users to their platform in just a few days.
I know I've barely scratched the surface of all the developments this week.
Keep an eye out for another email soon—there’s so much more to share!
Until next time ✌️