How To Write LinkedIn Content for B2B
Create your content with this strategy in mind
I was recently reading the book Day Trading Attention by Gary Vaynerchuk.
He mentioned that the way to win on LinkedIn in the B2B space is by treating your page like an industry magazine.
He explained that the best way to create content is as if you were the leading magazine in your industry.
Treat every post you share with the intent to educate, inform, and create interest.
In other words, don’t use your LinkedIn page solely to advertise your services.
The goal is to be seen as the expert within your space.
Every post signals your expertise and your ability to solve your customers' problems.
Here are a couple ideas for posts you can do to begin to establish yourself as the expert:
How-To Guides & Tutorials
Industry News & Insights
Case Studies & Success Stories
Best Practices & Tips
Behind-the-Scenes Content
Industry Challenges & Solutions
Interviews with Experts
Interactive Polls & Questions
Infographics & Visual Content
Myths & Misconceptions
Q&A or AMA (Ask Me Anything)
I didn’t go to school for marketing, but a lesson I had to learn quickly in the social media marketing space is that you should always create content with the audience in mind.
So, when writing your next set of posts, try to think about what your ideal client would actually want to read and see on their feed.
What would help them the most?
If you start with this mindset, your content will improve drastically, and your audience will appreciate it.
Until next week.
Great suggestions!