In-feed Video Carousels on LinkedIn
Reels and Shorts are coming to LinkedIn in a new way
There have been rumors that LinkedIn is testing its own version of vertical video.
Over the last couple of weeks LinkedIn has begun rolling out it’s own version of a vertical video feed.
If you scroll through your LinkedIn feed, you’ll notice a vertical video carousel titled “videos for you.”
Once you click on one of these videos, it’ll all pull you into a vertical video feed similar to how Instagram’s reels tab or TikTok looks.
You can then begin to scroll through an unlimited amount of videos that are algorithmically based on what you like to consume.
In July, LinkedIn reported that 1.5 million pieces of content are now being uploaded to their platform every minute with video being the leading content type.
This goes to show that vertical video is not going anywhere anytime soon and platforms are noticing an opportunity to capitalize on this type of content.
The positive is that you can upload vertical video to essentially any platform and have a chance for it to perform extremely well.
So the question is, will you start consuming content on LinkedIn in this manner?
Will you lean into it in your own content marketing strategy?
Until next Friday,
Isaac Wooden