What you missed this week in social
Threads and the Fediverse, LinkedIn Company, YouTube Shorts Updates, TikTok AI Avatars
Threads Enhances Fediverse Integration
Threads has expanded its capabilities within the fediverse, now allowing users to like and view replies from other federated social media platforms directly within Threads.
Previously, users would need to toggle between platforms like Mastodon to track responses to their posts.
YouTube Elevates Shorts with New Features
YouTube is enhancing the viewing experience for Shorts with the introduction of picture-in-picture mode for Android users, allowing Premium subscribers to watch Shorts while multitasking on their devices.
This update enables users to minimize the Shorts window and engage with other apps or check messages.
In addition to the picture-in-picture mode, YouTube is testing new functionalities, such as the ability to mention other users in comments through the @mention feature.
This is currently available to a select group of creators in the test phase, enabling them to link other channels directly in comments.
LinkedIn Unveils Premium Company Pages for Enhanced Engagement and Conversion
LinkedIn has introduced a new subscription option: the Premium Company Page, designed to help businesses stand out on the platform and convert more LinkedIn members into clients.
Some of the benefits include a custom call-to-action button for increased user interaction, insights into page visitors to expand your network, and the ability to showcase client testimonials and credibility highlights for trust-building.
Additionally, AI-powered post writing assistance and automatic invites for engaged users streamline content creation and follower growth.
A distinctive gold LinkedIn logo marks the premium status of the page.
TikTok Announces AI Influencers
TikTok has unveiled Symphony, a suite of ad solutions powered by generative AI, at TikTok World 2024.
The new offerings include Symphony Digital Avatars and AI Dubbing for global translations, aimed at boosting creativity and productivity on the platform.
Symphony allows businesses, creators, and agencies to merge human creativity with AI efficiency, significantly enhancing content development.
Research indicates that TikTok-first ads increase purchase intent by 37% and brand favorability by 38%.
The platform's latest feature, Symphony Digital Avatars, introduces both stock and custom avatars, enabling brands and creators to produce personalized, multilingual content that resonates globally, increasing trust and engagement among TikTok users.